22 4 / 2013
It’t that time of year. Hope you enjoy the day.
Illustration courtesy of Rob Fuller
Permalink 1 note
11 4 / 2013
Our latest DM pack for Alzheimer’s Research UK highlighting the importance of their Emergency fund and the impact this could have on vital research and potential breakthroughs. Photographed by Jonathan Bowcott in the studio with lots of Ribena!
This DM pack has beaten all targets set for fundraising. #defeatingdementia
Permalink 1 note
04 3 / 2013
The forgotten customer
They exist somewhere…
Beneath the plans, foam-boarded visuals and wordy documents. Typed on a white sheet of A4, you’ll find a box that reads:
‘AB1s, broadsheet readers, aged 55-75, enjoys gardening.’
The single most important person in the success of marketing is reduced to one glib and ambiguous sentence.
Here we lament the forgotten customer. A victim of media diversification, stiff competition, bureaucracy and painful business models.
Somehow, in the process of producing marketing ‘stuff’, we forgot whom we were talking to. Instead of engaging the customer with a truth, our marketing somehow became selfish and lazy. And we started to guess. All the plans and decisions got based on an empty cut-and-pasted sentence.
We all know that maintaining good customer relationships is not easy. The truth is, it’s a difficult business. No longer can one body, department or person be wholly responsible. Collaboration holds the key as does the intel…
Speaking of which, we know more about people now than we ever have before. But that data needs unraveling and decoding. Soft and hard metrics need to mesh together to really bring out those insights that hold the key.
Now I know you know that and I know I know it. So for me, it’s about remembering that long-lost customer and why we do what we do.
10 12 / 2012
Lego Letterpress And Other New Takes On A Classic Toy
Mito Habe-Evans, npr.orgBack in my day, when I wasn’t walking ten miles to school in bare feet, a popular pastime for me and my compatriots was to play with Lego blocks. What we created was entirely dependent on our imaginations, and Legos were the…
Interesting…
13 11 / 2012
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn."
